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LONELY TRACK
Of the four basic elements Fire, Water, Earth and Air, the Lonely Track brand represents WATER and EARTH to honour New Zealand’s rich lands and seas that provide for our people.
Designed by New Zealanders, Lonely Track clothing provides hardwearing, uncomplicated gear that looks after you while you are doing what needs to be done.
The range is the brain child of ‘Naki girl’ Linda Cameron, who was previously co-owner of the clothing brand Ridgeline for over 19 years, starting as lackey to earning her place as Senior Brand Manager. “I was born and bred on a Dairy farm in South Taranaki and my tough upbringing led to a solid understanding of the importance for good quality, warm, durable clothing. I’m excited to start out again and launch our new clothing brand with my family and best buddy – we all live and breathe kiwi outdoors from hunting, fishing, farming, motocross and equestrian, so what we design we wear!”
